(Planet Me)
Tuesday, October 23, 2012
 
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store by Greg Thain

The world has changed beyond all recognition since the first version / edition of this book. In 1995, online retailing was in its infancy (Amazon was but a year old then), and has changed the world : bricks-and-mortar stores are often a dying breed and retail has become a direct-to-distribution model instead of (as traditionally) direct-to-shelf. Whilst this could seem tto be a riproaring exploration of the world as was, is, and the change inbetween, its somewhat dry pace and structure failed to grab me the way I wanted it to. Whilst it clearly demonstrates the shifting change in the power struggle between retailer, manufacturer, and consumer over the past 100 years, it also explores the death of the non-brand identity. I would have liked more regarding the way in which brands are sold, and the gap between consumer and retailer psychology in making decision points. As a primer for understanding the way in which products come from a factory to your shelves, and how they arrive there in business and social terms, it is a good starting point and a key tool for anyone who works in retail in whatever modern form it is.


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