(Planet Me)
Tuesday, October 15, 2013
 
MACHETE WAITS

Dear Cinema,

I am complaining about the excessive length of trailers and advertising material before this screening. The screening of the film itself did not start until 16:21, ending at approx 18:06, resulting in 41 minutes of trailers and advertising material after the scheduled start time. For a film of 107 minutes length, the length of extra adverts was around 40% of the actual programme itself. I have got used to excessive and absurd lengths of trailers and adverts (Cineworld currently averages between 27 and 31 minutes length of trailers/adverts/general fluff and nonsense), however 41 minutes is excessive, and extremely annoying. There were too many adverts, trailers, and annoying, timewasting, rubbish. I know the stock response that there have been adverts since the advent of cinema in the UK, and that in foreign countries they add intermissions and adverts in the middle of some screenings, however 41 minutes is FAR TOO LONG and far too many adverts. I have held a Cineworld Unlimited card for approximately seven years (at around £1,000 overall) and have never had so many adverts at any screening ever.

My experience at the cinema was exacerbated by an unhelpful manager who suggested I email this address as opposed to addressing my concerns in person, and who suggest that the length of trailers is the matter of the bookers of the screenings themselves as if the cinema therefore have no say in the matter in terms of the films they show, the times, or the length of the adverts, or which adverts, or anything like that. I tweeted your account on Friday PM (@mrmarkreed to from @cineworld). Copies are at https://twitter.com/mrmarkreed/status/388683890623524864 and https://twitter.com/mrmarkreed/status/388686019178291201 (warning, first contains swears) to no response. Please therefore explain :

a) why this showing started at 16:20:50pm for a 15:40pm screening?
b) why Cineworld think 41 minutes of adverts is acceptable?
c) what the expected amount of wait I should now factor into screenings?
d) why the length of adverts for the 'last showing of the day' is often less than 20 minutes ("World War Z" in July), yet afternoon screenings have 41 minutes of adverts?

As you can imagine, I am very annoyed at having to pay for the privilege of being shown non stop adverts for 41 minutes. It is frankly exploitative. If the screenings were free I'd understand the sheer number of adverts, but even at minimum wage of £6.31 per hour, you could at least knock £4.20 off the price of tickets which are often in excess of £10 to start with! 40 Minutes 50 Seconds, or 2,450 seconds of Adverts! Do you realise that is only a minute and a half longer (and even more boring) than Fleetwood Mac's dreadful dadrock LP "Rumours", the fifth biggest selling record of all time?

In short, a) 41 MINUTES OF ADVERTS IS TOO LONG AND VERY ANNOYING , and
b) YOUR STAFF BLAMED PEOPLE NOT IN THE CINEMA AND TOOK NO RESPONSIBILITY

Please respond and rectify my somewhat significant dissatisfaction.


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