(Planet Me)
Thursday, November 25, 2021
MARK'S NOTCAST Ep 164 : "Achtung Baby 30" and the psychology of packaging. 25 November 2021.

Notcast 164 : U2's "Achtung Baby" had its 30th birthday this week, and that means time for a second reissue, this time with no new bonus tracks, but new packaging and design, and only on vinyl. Today I discuss the psychology of box set packaging, the concepts of "Mental Accounting", "Irrational Value Assessments", "Decision Anchoring", demographic information on a bands fanbase, and the human ability to remember no more than about 12 numbers. What is it like to be the Indiana Jones, opening hefty and ancient artefacts which feel like raiding The Lost Ark Of Rock? Find out (ish) here. 25 November 2021.

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